terryliudesign.me

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Dr.Teal's︎︎︎


Redesigned the packaging system for Dr Teal’s, a wellness brand, to improve clarity, consistency, and shelf impact across product lines. The existing packaging lacked clear hierarchy and cohesion across SKUs, making it difficult for consumers to quickly navigate products in a retail environment. To address this, I developed a scalable system using structured typography, simplified layouts, and color differentiation to clearly distinguish product types while maintaining a cohesive brand identity.


&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/64df8694cf9ded352da339ac489764dca54e6263b8d8eec70052af87229f46dc/Drteals-final-presentation-deck_Page_001.jpg" data-mid="244070504" border="0"  src="https://freight.cargo.site/w/1000/i/64df8694cf9ded352da339ac489764dca54e6263b8d8eec70052af87229f46dc/Drteals-final-presentation-deck_Page_001.jpg" /&#62;
Package Design
Brand Identity,Spatial Design,Social Media


Rise︎︎︎


Designed the packaging system for Rise, a smart home garden product, to clearly communicate product function while maintaining a cohesive brand identity. The challenge was to create a system that could support multiple product variations while remaining simple and easy to understand for first-time users. To address this, I developed a modular layout using consistent typography, structured hierarchy, and visual cues to differentiate SKUs while maintaining clarity and consistency across the system.


&#60;img width="8640" height="4864" width_o="8640" height_o="4864" data-src="https://freight.cargo.site/t/original/i/edc12bd95a67634c1ac71bcb0cfbb3737aa7dbd52a8dc92275fa8171f19483c9/03.jpg" data-mid="244070561" border="0"  src="https://freight.cargo.site/w/1000/i/edc12bd95a67634c1ac71bcb0cfbb3737aa7dbd52a8dc92275fa8171f19483c9/03.jpg" /&#62;
Package DesignBrand Identity,Spatial Design


NorthFace︎︎︎


Designed a retail and brand experience concept for The North Face, focusing on translating the brand’s outdoor identity into a cohesive spatial system. The challenge was to create an environment that communicates performance, exploration, and durability while guiding users through the space. To address this, I developed a structured visual system using material contrast, spatial hierarchy, and environmental graphics to reinforce the brand narrative and create an immersive, experience-driven retail environment.


&#60;img width="6838" height="3471" width_o="6838" height_o="3471" data-src="https://freight.cargo.site/t/original/i/67d1521643c5f2dc977ded8d7c3feb87d3cf6e9f1a3973714f56f64170749309/Logo-1.jpg" data-mid="244070575" border="0"  src="https://freight.cargo.site/w/1000/i/67d1521643c5f2dc977ded8d7c3feb87d3cf6e9f1a3973714f56f64170749309/Logo-1.jpg" /&#62;


Brand IdentityEditorial Deign,Spatial Design

	
    Ice Hotel︎︎︎Developed a brand identity system for Icehotel, an immersive Arctic destination, to translate its ephemeral architectural experience into a cohesive visual language. The challenge was to create an identity that reflects the transient nature of ice structures while maintaining clarity and consistency across applications. To address this, I created a system using minimal typography, cool-toned color palettes, and translucent visual elements inspired by ice and light, resulting in a refined identity that captures both the fragility and atmosphere of the environment.


&#60;img width="4648" height="2509" width_o="4648" height_o="2509" data-src="https://freight.cargo.site/t/original/i/d3809102445b5df3c5e55519f5950b29e6acc79cc363c8e1fbf09dac96c742dc/1.jpg" data-mid="244070597" border="0"  src="https://freight.cargo.site/w/1000/i/d3809102445b5df3c5e55519f5950b29e6acc79cc363c8e1fbf09dac96c742dc/1.jpg" /&#62;
Brand IdentityGenerative Design


Drowning in Plastic︎︎︎


Designed a data-driven exhibition concept exploring the lifecycle of plastic waste, from ocean debris to microplastics. The challenge was to translate complex environmental data into a clear and engaging visual experience that audiences could easily understand. To address this, I developed a system combining spatial design with structured information graphics, using hierarchy, scale, and visual contrast to guide users through the narrative while making the data accessible and impactful.


&#60;img width="10666" height="6000" width_o="10666" height_o="6000" data-src="https://freight.cargo.site/t/original/i/19e1ae9d5f9fe24113c25edd5c74eefc2338d4b7673956682ba4dd600ba0b90d/final_4.jpg" data-mid="244070589" border="0"  src="https://freight.cargo.site/w/1000/i/19e1ae9d5f9fe24113c25edd5c74eefc2338d4b7673956682ba4dd600ba0b90d/final_4.jpg" /&#62;
Brand IdentitySpatial Design,Information Design

	
    LA PHIL︎︎︎


Designed a generative identity system for LA Phil that translates musical elements such as rhythm, frequency, and tempo into dynamic visual forms. The challenge was to create a flexible system that could adapt across multiple applications while maintaining a cohesive visual language. To address this, I developed a rule-based system combining motion, typography, and generative graphics, allowing visual outputs to respond to sound data while remaining consistent with the brand identity.


&#60;img width="3456" height="1944" width_o="3456" height_o="1944" data-src="https://freight.cargo.site/t/original/i/484513ccacb83f699cdc8c58e20c23136e781baa3cd3945dff6e19daec695528/Screenshot-2025-02-03-at-9.03.33PM.png" data-mid="244070572" border="0"  src="https://freight.cargo.site/w/1000/i/484513ccacb83f699cdc8c58e20c23136e781baa3cd3945dff6e19daec695528/Screenshot-2025-02-03-at-9.03.33PM.png" /&#62;
Brand Identity

Generative Design,Spatial Design


Generative Type︎︎︎


Designed an experimental typographic system exploring how code, motion, and interaction can transform static letterforms into dynamic visual outputs. The challenge was to create a system that remains structured while allowing for variation and responsiveness in real time. To address this, I developed a rule-based approach combining generative logic with typographic principles, enabling compositions to adapt and evolve while maintaining visual coherence.


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Brand IdentityGenerative Design

  
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