GRAPHIC DESIGNER
WORK︎︎︎
LA PHIL
Brand Identity, Generative DesignGenerative Type
Brand Identity, Generative DesignNorthFace
Brand Identity, Environmental DesignIce Hotel
Brand Identity, Editorial DesignRise
Package Design, Brand IdentityDr.Teal’s
Package Design, Brand IdentityDrowning in Plastic
Environmental Design, Information DesignNorthFace︎︎︎
NorthFace embraces the wild within, with our adventure driven outdoor apparel and gear. Inspired by the untamed beauty of nature, we empower explorers to conquer new heights and embark on unforgettable journeys. From rugged terrains to extreme climates, our innovative products are crafted to endure while promoting environmental stewardship. Experience the thrill of outdoor exploration with NorthFace, where the adventure begins.
Environmental Design,
Social Media,
Web Design
LA PHIL︎︎︎
LA PHIL reimagines music as a visual symphony, where rhythm, harmony, and motion converge into a living identity. Translating sound into form through generative design, typography moves and breathes like an orchestra in performance. The result is a dynamic system that celebrates the energy of live music and LA PHIL’s bold spirit of innovation.
Generative Design,Spatial Design
Ice Hotel︎︎︎
Icehotel delivers a mesmerizing fusion of icy architecture, creative art, and playful hospitality. As pioneers of eco-conscious accommodation, we transform the stark beauty of the Arctic into fleeting masterpieces of ice and snow, while upholding respect for nature's balance. Our commitment to conservation ensures the preservation of this enchanting Arctic sanctuary. Our rebrand mirrors these ice structures' captivating transparency, drawing from the spectral blues of glaciers, the purity of fresh snow, and magical polar twilight hues, encapsulating the ephemeral magnificence of our icy refuge.
Editorial Deign,Environmental Design,Social Media,Web Design
Generative Type︎︎︎
This exploration transforms typography into a living system, where code, motion, and interaction converge to create dynamic, evolving compositions. By pushing beyond static letterforms, it reimagines type as a fluid, responsive experience—one that reacts, shifts, and adapts in real time.Blending algorithmic precision with creative unpredictability, this approach challenges traditional design boundaries.Typography becomes more than just a medium for communication—it’s an immersive force, expanding the possibilities of expression, storytelling, and engagement.
Generative Design
Rise︎︎︎
Rise is a next generation smart garden system designed to bring the magic of nature indoors. By employing cutting-edge technologies and sustainable practices, it enables users to effortlessly grow their favorite plants with minimal effort and environmental impact. The self-regulating system adapts to the specific needs of each plant, creating a harmonious blend of technology and nature that transforms urban living spaces into verdant oases.
Brand Identity,
Environmental Design
Dr.Teal’s︎︎︎
At Dr.Teal’s nature inspired wellness, harnessing the power of plants to foster daily balance. Our commitment to natural materials and organic ingredients underpins individual well-being and Earth's health. Sustainable in-store services and refillable product options are touchstones of our environmental commitment, encouraging a harmonious relationship with nature and guiding us toward sustainability.
Environmental Design,Social Media
Drowning in Plastic︎︎︎
Drowning in Plastic is a data-driven environmental exhibition visualizing the journey of plastic waste from ocean debris to microplastics. Through spatial design and information graphics, it reveals the hidden impact of pollution on marine ecosystems and inspires responsibility through awareness.
Brand Identity
Environmental Design
Environmental Design