Brand Identity & Packaging Designer | Beauty, Wellness & CPG


WORK︎︎︎


Dr.Teal's︎︎︎

Package Design, Brand Identity

Rise︎︎︎

Package Design, Brand Identity

NorthFace

Brand Identity, Environmental Design

Ice Hotel

Brand Identity, Editorial Design

Drowning in Plastic︎︎︎

Environmental Design, Information Design

LA PHIL︎︎︎

Brand Identity, Generative Design

Generative Type︎︎︎

Brand Identity, Generative Design































Brand Identity & Packaging Designer | Beauty, Wellness & CPG


WORK︎︎︎


Dr.Teal’s

Package Design, Brand Identity

Rise

Package Design, Brand Identity

NorthFace

Brand Identity, Environmental Design

Ice Hotel

Brand Identity, Editorial Design

Drowning in Plastic

Package Design, Brand Identity

LA PHIL

Brand Identity, Generative Design

Generative Type

Brand Identity, Generative Design




































Drowning in Plastic


Designed a data-driven exhibition concept visualizing the lifecycle of plastic pollution, from ocean debris to microplastics. The challenge was to translate complex environmental data into a clear and engaging experience for a broad audience. To address this, I developed a system combining spatial design and information graphics, using contrast, hierarchy, and structured typography to guide users through the narrative while making the data accessible and impactful.

Exhibition︎︎︎






Inspiration︎︎︎ Inspired by the ocean, this exhibition translates the lifecycle of plastic pollution into a structured visual system. The challenge was to communicate complex environmental data in a clear and engaging way. To address this, layered visuals and spatial elements were used to represent depth and flow, while a consistent typographic system and information hierarchy made the data accessible and easy to navigate.
© Terry Liu
2019 - 2026 All Rights Reserved.
© Terry Taiyi Liu
2019 - 2025 All Rights Reserved