Brand Identity & Packaging Designer | Beauty, Wellness & CPG


WORK︎︎︎


Dr.Teal's︎︎︎

Package Design, Brand Identity

Rise︎︎︎

Package Design, Brand Identity

NorthFace

Brand Identity, Environmental Design

Ice Hotel

Brand Identity, Editorial Design

Drowning in Plastic︎︎︎

Environmental Design, Information Design

LA PHIL︎︎︎

Brand Identity, Generative Design

Generative Type︎︎︎

Brand Identity, Generative Design































Brand Identity & Packaging Designer | Beauty, Wellness & CPG


WORK︎︎︎


Dr.Teal’s

Package Design, Brand Identity

Rise

Package Design, Brand Identity

NorthFace

Brand Identity, Environmental Design

Ice Hotel

Brand Identity, Editorial Design

Drowning in Plastic

Package Design, Brand Identity

LA PHIL

Brand Identity, Generative Design

Generative Type

Brand Identity, Generative Design



































 

Terry Liu is a Packaging Designer specializing in beauty, wellness, and consumer products. Their work focuses on developing scalable packaging systems that balance brand storytelling with clarity, functionality, and retail impact.

They have experience designing across multiple SKUs, collaborating with marketing teams and preparing production-ready assets for print and digital applications.They are also exploring AI-assistesd workflows to expland how packaging and brand system adapt across physical and digital enviroments.








EDUCATION
2019 – 2023
ArtCenter College of Design︎︎︎
BFA in Graphic Design

EXPERIENCE


Packaging Designer & Photographer
Commerce, CA






Packaging Designer
Santa Fe Springs, CA

Packaging Designer
Los Angeles, CA


Brand Identity & Packaging Designer
Rise (Sponsored Project)

Brand Designer
The North Face (Sponsored Project)

Brand Identity & Packaging Designer
Dr Teal's (Sponsored Project)





FEATURES
Local Stories Interview












RECOGNITION



ArtCenter College of Design
Student Gallery
Pencil Holder, 3D Print

ArtCenter College of Design
Student Gallery
Rise Rebrand, 3D Print
Rise Rebrand, Photography




© Terry Liu
2019 - 2026 All Rights Reserved.
© Terry Taiyi Liu
2019 - 2025 All Rights Reserved