Brand Identity & Packaging Designer | Beauty, Wellness & CPG


WORK︎︎︎


Dr.Teal's︎︎︎

Package Design, Brand Identity

Rise︎︎︎

Package Design, Brand Identity

NorthFace

Brand Identity, Environmental Design

Ice Hotel

Brand Identity, Editorial Design

Drowning in Plastic︎︎︎

Environmental Design, Information Design

LA PHIL︎︎︎

Brand Identity, Generative Design

Generative Type︎︎︎

Brand Identity, Generative Design































Brand Identity & Packaging Designer | Beauty, Wellness & CPG


WORK︎︎︎


Dr.Teal’s

Package Design, Brand Identity

Rise

Package Design, Brand Identity

NorthFace

Brand Identity, Environmental Design

Ice Hotel

Brand Identity, Editorial Design

Drowning in Plastic

Package Design, Brand Identity

LA PHIL

Brand Identity, Generative Design

Generative Type

Brand Identity, Generative Design




































GEN TYPE explores a generative typographic system that transforms static letterforms into dynamic visual outputs. The challenge was to create a system that balances structure with variability while maintaining visual coherence. To address this, I developed a rule-based approach combining motion, code, and typographic principles, allowing forms to adapt and evolve in real time.



Typographic Exploration︎︎︎






Form Exploration︎︎︎


Typographic+Sound+Form︎︎︎



© Terry Liu
2019 - 2026 All Rights Reserved.
© Terry Taiyi Liu
2019 - 2025 All Rights Reserved